Oh, well

May 2023

It is the year 2016 when wellness elitist Gwyneth Paltrow prompts a cavalcade of headlines around her daily ‘Morning Smoothie’ and its opulent price tag. Two ingredients roused the masses not just for their cost, but for their strange-sounding novelty: a blend of cordyceps and reishi extract –functional mushrooms, promising to push stress relief, immune system and libido. Today, they’re entering the mainstream.

The Powdered Shroom Boom

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